Customer instinctI listen closely, then turn real behaviour into a better experience.
Portfolio / 2026
Operations, customer experience and AI—approached with curiosity, judgement and practical execution.
Practicaldigitalapproach.
Move the blue pencil across the grid. Press and drag to leave your mark.
01 / Meet me
Open the lanterns.
Meet Anastasia.
Each lantern holds one part of how I work. Open all three—or go straight into the full story.
Operational clarityI make complex systems calmer, clearer and easier to use.
Practical technologyI use AI and automation without losing judgement, trust or humanity.
Stories / Field notes
Read the ideas.
Enter the work.
Creative directionDesigning a Feeling: Building OasisUX researchFrom Everyday Curiosity to UXDigital productEnd-to-End Travel BookingFintech · AITalking About Money, ResponsiblyThe project journalRead every
article↗
article↗
Move through the fieldFour articles · Projects, process & perspective
02 / Approach
Clear thinking.
Playful execution.
Step 01 — Observe
Find the real problem.
I start with behaviour, patterns and frontline evidence—not assumptions.
Move inside the grid · choose a stage
?Noise becomes a useful signal
Selected work.
Move closer
The CV portal follows your attention03 / A little game
Catch the
good idea.
Ideas rarely stay still. Catch the wandering point five times.
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