UX · AI · Fintech
Creative direction
Ideas, systems and useful things—documented from the inside.
Barcelona · London · Remote
Read with curiosity ↘
PinnedOasis was designed as more than an e-commerce brand. This is the story of creating a calm, intentional and recognisable visual world—and making that feeling live across social media.
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How scepticism, multiple perspectives and a lifelong habit of digging deeper became a practical research mindset.
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A seamless travel platform shaped around simplicity, beauty and access for every level of digital confidence.
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Financial education should feel accessible—not intimidating. A closer look at language, trust and responsible AI in regulated fintech.
Read the article↗Compact evidence from the work behind the writing—four operational stories across risk, support, healthcare and commerce.
Mapped abnormal purchasing behaviour and helped strengthen identity-verification controls.
Structured knowledge and escalation rules for an agent handling around 40% of incoming queries.
Turned fragmented records and multiple stakeholders into clear next actions for coverage.
Built the end-to-end Oasis experience across Georgia and Barcelona.
Connect the project flow first, then test your memory. Both games work with a mouse, keyboard or touch.
Choose the pieces in the order a thoughtful project moves—from finding evidence to improving the result.
Turn two cards at a time. Match signal, system and outcome.