Explore the work ↓Healthcare · CaliforniaI help long-term care facilities move complex Medi-Cal cases towards coverage by coordinating facilities, counties, attorneys, POAs and families, preparing TARs and appeals.UX: stakeholder journeys · information clarity · workflow design
Anastasia Ioseliani
UX Design / Business Development / Customer Communications
Remote-ready digital professional with 5+ years across fintech, healthcare and e-commerce—UX, customer experience, product improvement and cross-functional delivery.
Practicaldigitalapproach.
5+ years10 agents led40% AI query coverage4.3 → 4.7 Trustpilot
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01 / Industries
Industry experience.
Tap the lanterns to discover the industries I’ve worked in—and how UX thinking connects the work.
Fintech · LondonAt Bits, I progressed from support to Assistant Manager, led 10 agents, improved CX processes and trained an AI support agent that handled around 40% of incoming queries.UX: customer research · friction analysis · AI support journeys
E-commerce · Tbilisi + BarcelonaI founded and ran Oasis TBS, owning the customer journey from Shopify discovery and ordering through support, fulfilment, sourcing, logistics and growth.UX: end-to-end journey · usability · conversion · customer feedback
Published writing · The FinTech Times
AI · Fintech · Responsible support
When should AI refuse to answer in regulated fintech support?
My article on the boundaries AI needs in regulated customer support—and why vulnerability, fraud signals, consent and human escalation still matter.
Read my articleStories / Field notes
Read the ideas.
Enter the work.
Creative directionDesigning a Feeling: Building OasisUX researchFrom Everyday Curiosity to UXDigital productEnd-to-End Travel BookingFintech · AITalking About Money, ResponsiblyThe project journalRead every
article↗
article↗
Move through the fieldFour articles · Projects, process & perspective
02 / Approach
Working approach.
Step 01 — Observe
Find the real problem.
I start with behaviour, patterns and frontline evidence—not assumptions.
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?Noise becomes a useful signal
Selected work.
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The CV portal follows your attention03 / A little game
Catch the
good idea.
Ideas rarely stay still. Catch the wandering point five times.
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